Personal goals coach · the case product Pace is a fictional 2-year-old consumer app — a goals coach for ambitious 28–45-year-olds building habits across four life arenas. It's the case product used throughout the AI-Native Product & Design Lab so every exercise compounds on the previous one's output.
Different domain from your day job. Same mechanics. Patterns transfer cleanly back.
Founded 2024 · raised $4M seed in 2025 · Series A in 2026. 120k MAU, $1.2M ARR, $9.99/mo or $79/yr. Mobile-first iOS / Android with a web companion. North-star metric: weekly check-in completion rate.
Pace's public Ideas board has 600+ user-submitted requests with ~15% dupes and ~30% stale. Realistic mess — which is exactly what makes it a useful playground for AI-native PM and design work.
We work with named users throughout the bootcamp. Every PRD critique, every design audit, every prototype lands against a specific person — never "the user."
32 · Product designer · Berlin
B2CThe Builder. Uses Pace as her daily planning brain — morning brief, evening reflection.
38 · Engineering manager · Bangalore
B2CThe Lapser. Sets 6 goals at once; abandons by week 3 every time.
45 · Ops director · New York
B2CThe Consistent. 380-day streak. Wants Pace to talk less and track quietly.
Pace for Teams is the employer-purchased benefit sold to HR / People at growth-stage companies. Same product, different buyer. Two personas drive the B2B work — Devi (the buyer) and Caleb (the messenger).
44 · VP Sales, Pace for Teams · San Francisco
B2BOwns the B2B revenue line. Wants M1 cleanup to surface B2B Ideas hidden inside the B2C backlog.
37 · Senior PMM, Pace for Teams · Berlin
B2BOwns positioning + sales enablement + competitive intel. Wants every feature to come with a packaging recommendation.
| Mobile | React Native (iOS + Android) |
|---|---|
| Web companion | Next.js |
| Backend | Supabase (Postgres + auth + storage) |
| Design system | Pace DS v3 (Figma, mobile-first) |
| Product management | Aha! (Ideas → Features → Releases) |
| Integrations | Apple Health · Google Calendar · Slack |
| Wishlist | Spotify focus mode · Strava · Notion · Headspace |
The bootcamp uses a synthetic Aha! workspace, a mock data API behind an MCP server, and a forked mobile design system as Pace's DS. None of it is production — it's enough to make every exercise realistic without exposing anyone's actual product data.
Confident warmth. Data-forward when celebrating ("67 days, three goals on track" — not "amazing job!!"). Honest about failure without toxic positivity. Never gamified for its own sake.
The Pace Design Critic — a Claude Project the cohort builds in S4 — enforces this voice against any generated microcopy. Off-voice copy gets refused with a token citation.
Two practical reasons. First, no client data / tool access means we can practice safely on a shared world — no NDA friction, no "you can't see this." Second, a shared case lets the cohort compare outputs side-by-side: same brief, different pods, every artifact talks to every other.
The pattern transfers. You leave with the workflow on Pace, then apply it to your actual backlog, your actual DS, your actual stack on Monday.