Switch your team to AI-native product & design.
14 hours over three weeks. Real artifacts on a shared case product. Your PMs ship a clean backlog by week one; your designers leave with design system Claude skills that refuse off-system colours. No demos, no theatre — your team's actual workflow, rebuilt.
Built around your stack and your backlog — not a generic sandbox.
Every Builder Credential verifies independently. Verify →
Already attended a cohort? Alumni, look for an email that has "Your AI-Native Product & Design Lab link" — write to us if you've lost it.
Most AI training ends when the course does. Product Builder is a path — you'll outgrow each level, and the next opens when you do.
Open cohorts on weekday evenings and weekends — join with PMs and designers from other teams. Weekday daytime, shaped to your team's calendar. I clear vacation to run these; the per-seat price reflects that.
Prices include all taxes. No VAT charged — Product Builder operates under the Kleinunternehmerregelung (§19 UStG). A Rechnung per §14 UStG is issued automatically at checkout.
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AI-Native Practitioner — Product & Design (Level I)
Run compound AI workflows and Claude skills on your own product work. Where everyone starts.
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By week three you'll ship from a real customer insight to a working prototype — solo.
- Pull customer insights from interviews and turn them into a clean backlog before standup.
- Generate Figma-ready screens that respect your design system, with a critic skill that blocks off-system colours.
- Walk out with a Claude project and prompt library that runs on your real product work — not the case product.
€299
€399per seat €549 per seat€299 per seat for the first cohorts, and for groups of 12+ on the standard window. Listed at €299 until those cohorts fill; then €399.
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AI-Native Architect — Systems (Level II)
Turn those workflows into a harness your team runs without you — pipelines, tools, evals, real data.
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You'll hand your team a harness that runs your workflow without you in the room.
- Wire your agents to real product data — Aha!, Jira, Figma, your DS — through MCP.
- Run evals that catch regressions before they reach review.
- Ship pipelines and tools your team picks up and runs on their own backlog.
€649 per seat €899 per seat
Opens as you're ready.
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AI-Native Lead — Team Leadership (Level III)
Make a whole team AI-native: standards, shared context, adoption you can prove to leadership.
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You'll lead the AI-native shift across your team — and show leadership it stuck.
- Set the standards that keep agent output trustworthy when 10+ people use them.
- Roll the workflow across PMs, designers and engineers with shared context they actually use.
- Bring leadership adoption curves and outcome numbers — not workshop satisfaction scores.
€999 per seat €1,349 per seat
Or Or as a bespoke leadership engagement: 3–6 leaders, €8–15k flat.
Opens as you're ready.
Level I is where you start. The rest opens as you're ready — that's the point.
Cohorts run from 8 seats. Below that the prep cost still stands, so smaller groups bill to a per-cohort floor: €3k (I), €5k (II), €6k (III). Teams that finish one level book the next within six months at 10–15% off, or roll into a full-path engagement.
What changes for your team
Workflow, not demos
PMs ship a clean backlog. Designers ship critic-guarded screens. Your team wires it to real data. Everything is your team's real artifacts, on a shared case product.
Compound the context
Projects + skills + prompt libraries that survive the cohort. Your team leaves with a working scaffold — not a list of tools.
Judgement signed
Outputs are artifacts. Judgement is the commitment. We build the discipline of putting your name on what AI produced.
Bring it to your team.
Cohort sizes 8–16. Custom shape for your product surface and DS. Three formats — bespoke cohort, open cohort, on-demand.
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